MY INTERNET MARKETING SLIDES FROM ABA TECHSHOW

I've had four business trips in less than two weeks so if you've noticed a little lighter posting than usual, that's my weak excuse. But the good news is I'll be at my desktop for quite a while with only a quickie trip here or there for at least the next month. I've been at the American Bar Association's Techshow where I'm a speaker on a couple of panels. This morning I'm giving a presentation on - what else - blogging for attorneys. I'm embedding my slides in the blog using a neat program called Slideshare and am using this post as a demonstration for audience members. Say hello readers...

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Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested providing marketers with mounds of information regarding consumer information that was unavailable a few short years ago. The results of campaigns can be measured and tracked immediately because users clicks on advertisements, visit websites or perform targeted actions. Such measurements simply cannot be made through billboard...

[Improved Search Engine Placement]

Almost all the internet marketing guru are almost doing the same thing. But just some are really the best of them all.

[Internet marketing]

Wow! a great way to explain the webmasters blog.Really its very good.

[Greg Siskind]

You're right, of course, about doing this for the fun of it. I deliberately kept this blog off my law firm's web site to separate it somewhat from my business life. That's also why I steer clear of trying to sound self-promotional here.

[R. Lawson]

"But I also have always focused on growing my law practice by trying to build my reputation as an expert. "

This is a great way to do that. You are building a brand and reputation here. Even though I don't agree with you on some political issues, from a business perspective I am quite impressed.

The difficulty you will have is in the blog is saying something politically incorrect. Case in point - the YouTube video of the lawfirm describing how to legally get around the law. That was very damaging to their business, I would think.

So, there is some risk here for you.

I am trying to build my reputation as well - moving away from politics of IT consulting and towards the business of it. From a practical standpoint, nobody cares if you can solve the world's political problems or not. In my case they are concerned that I can deliver the software they need to improve their business. In your case, they are concerned about solving their immigration problems.

I'm certainly not in the political debate for monetary reasons. And I doubt you are - since this probably doesn't help our bottom lines.

[hmm]

Oh, I did not mean to imply that you run the blog to make money, sorry if it sounded that way. But in my mind the purpose of marketing is profit, which is why I was surprized to see that in the slides you present your blog as marketing. I think, this blog is simply the place where you express various personal opinions on immigration issues, and I like it that way else I would not be here.

[Greg Siskind]

Hi Hmm... If folks think I get paid to write this blog or make money, they would be mistaken. And there are no ads here so I'm not making money there. The main reason I write this blog is because I like writing this blog. I can express my views, engage in friendly (usually) debate, here interesting ideas, get news tips, etc. But I also have always focused on growing my law practice by trying to build my reputation as an expert. That's why I write books, write newsletters, have a popular web site, and blog regularly. It's also why I do a lot of public speaking. Those of you who know my background know that I write a lot about the subject of attorney marketing and I mentor a lot of lawyers around the country on this subject. I always tell them that they should first have some passion for what they're doing. If they are in it just for the money, all of the writing and speaking and other time spent on similar endeavors will be a chore and people won't put the energy in to provide quality information. That's the philosophy that has guided me over the years and I think it has paid off in terms of having hopefully helped a lot of people, having a tremendous pride in my body of writings and also having been able to make a living doing something I find socially important.

[hmm]

I cannot see how an immigration blog could be a money generator. A blog thrives within an established community, and the community of immigrants is fragile: as soon as they become citizens/LPR most people lose interest in the issue enough to stop reading immigration blogs. Even if they do not lose interest, they no longer need to spend money on immigration. The best one could hope for is that they recommend the blog author to their immigrant friends. So I can see how an immigration firm website or a news bulletin can be a great money generator, but a blog seems more of a hobby.

On the other hand, anti-immigration crowd is quite stable and their blogs have constant readership. This is politics though, not business. The blogs help promote political agenda, not make money.