Israeli-born Gadi Amit heads up New Deal Design, a design firm that has collaborated with many of America's best known companies to bring products that are not only memorable for their functions, but also for their look. His latest creation is the Fitbit, a fitness product that is like a pedometer on steroids. He was also responsible for the memorable look of the Slingbox. Browse around on the New Deal Design web site if you want to see some very cool looking products.
Amit is also a blogger for Fast Company Magazine, a publication I read regularly. You can read Gadi's The New Deal Blog here.
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